I’m certainly no advertising exec. I don’t have trendy hipster glasses, nor am I an expert at sniffing out coffee variations. I am however a consumer and a follower of news and cool stuff. Unfortunately (or fortunately depending how you look at it) I have a dreaded fear that we are Americanising everything. I recently spotted a billboard in Cape Town advertising sneakers. WTF are sneakers? Surely, as the proud nation that we are our advertising execs would shy away from such blatant American colloquialism. Nonsense, we wear takkies. Good old takkies, what a wonderful word. So this lead me on an investigation into the word ‘takkies’, a phone call to my 70 year old mom; “mom, what do you call takkies in English?, I know Dad calls them gympoms, but that’s not a real word, so what is it then?” Silence on the other end and my mom’s not deaf yet, by no means. “Umm, good question love, I think we used to call them tennis shoes or trainers,” her voice even went a bit posh.
Please stop shoving your shit down our throats. Take back your processed hamburgers and skinny ‘fries’, take back your degrading hip hop and meaningless lyrics, take back your sneakers, how they crept into my world, god only knows.
What’s your favourite South African word? Mine is skattebol, but for the next while, it’s TAKKIES.