These have undoubtedly been a tough few months for businesses in South Africa – especially small businesses – as many are experiencing varying degrees of anxiety, fear or even gut-wrenching panic. Businesses are cancelling contracts, letting suppliers go; sending out invoices and pleading for payment; each one trying – often desperately – to hold their head above water.
But what if we all, at least for this moment, took off our ruthless business caps and put on, instead, our humanitarian hats? What if we tried to be the good guy more than the businessman?
We are in the business of reputation management – for our clients and for ourselves. It’s our job to help our clients make the most of their standing in their respective industries. We remain firm in standards of good practice and insist on ethics and morals above all else. Now is the time for those characteristics of our business to shine.
Many a true colour is going to be exposed during this economic mayhem. The leader who does his best to be kind, pay his supplier, keep the freelancer going, negotiate discounts rather than cut the rope and refuse to cancel contracts is going to be the one who shines.
Big business, especially those thriving because of ‘the virus’, should be supporting those who are in unusual distress. Sadly, too often, we see the opposite.
Yes, money makes the world go round. But unusual times call for unusual measures. In this moment, let’s all freeze, take a breath, be kind, show our resilience, reach out and pay it forward. Then we might just win this war.
Holding out for a hero.